Alan Katz speaks and writes nationally on health care reform, sales and marketing, wellness, and strategic planning. He is the author of Trailblazed: Proven Paths to Sales Success, which provides insights on the steps professional producers take to achieve substantial sales growth.

Alan has a long and successful history leading sales organizations within companies ranging from small start-ups to large market leaders. Companies like WellPoint, Inc. (now Anthem), Centerstone (now BenefitMall), Insurgency Benefits (manager of the Protect Plans and the Secure Plans) and Take44 (the company behind NextAgency).

Alan is a highly respected sales leader in the health insurance arena and a strong advocate of the value brokers bring to America’s health care system. He is a past president of the National, California and Los Angeles Associations of Health Underwriters. (The National Association of Health Underwriters (NAHU) represents more than 100,000 licensed health insurance agents, brokers, general agents, consultants and benefit professionals through more than 200 chapters across America). He has testified before several Congressional and state legislative committees on behalf of Health Underwriters. NAHU awarded Alan its highest honor, the Harold R. Gordon Memorial Award, as Health Insurance Person of the Year in 2003. He was named CAHU’s Member of the Year in 2000 and 2007 and received a CAHU Presidential Citation in 2015.

Outside of the insurance industry, Alan was an investigating attorney with the U.S. Securities and Exchange Commission, Chief of Staff to California’s Lieutenant Governor and a member of the Santa Monica City Council.